UGC rate card template

Include enough detail to distinguish the base deliverable from additional work. This is a commercial briefing worksheet, not a contract or a recommendation for what any creator should charge.

1. Deliverable

   Format [ ] · Number of finished assets [ ] · Duration or range [ ] · Aspect ratio [ ] · Captions [ ] · Concept/script supplied by [ ]. A new opening hook, cutdown and entirely new concept are different tasks; name what each option means.

2. Production inputs

   Products supplied by [ ] · Required brief [ ] · Location or props [ ] · Shipping arrangements [ ] · Approval needed before filming [ ]. State when the delivery estimate begins and what happens if inputs arrive late.

3. Usage and distribution

   Where content may be used [ ] · Organic or paid use [ ] · Duration [ ] · Territory if relevant [ ] · Posting by creator included or excluded [ ] · Any account-based ad permission separately agreed [ ]. Avoid vague phrases such as “full rights” when the intended scope has not been discussed.

4. Revisions and extras

   Included revision rounds [ ] · What counts as a revision [ ] · Reshoot process [ ] · Raw footage included or excluded [ ] · Extra format or hook [ ] · Additional cost or quote process [ ].

5. Price and next step

   Currency [ ] · Price or “quoted after brief” [ ] · Applicable taxes stated appropriately [ ] · Payment process [ ] · Quote validity [ ] · Contact route [ ]. Fill these with your own agreed terms, not another creator’s screenshot.

Compare the work and permissions line by line before treating the requests as the same product. The following is an invented briefing exercise with no customer, price or performance claim.

Request A: one edited product demonstration for the brand’s organic social account, with one agreed revision round.

Request B: the same demonstration, plus three different opening hooks, raw clips and permission for a paid campaign.

Both may be described casually as “one UGC video”, but B adds editing, file preparation and a different usage request. Write the changes beside the original scope and ask the buyer to confirm them before you produce a revised quote. Do not assume that an extra hook includes a new concept or reshoot.

Copy this change record: Original scope [ ] · New request [ ] · Additional production [ ] · Usage change [ ] · Revised timeline [ ] · Revised quote [ ] · Buyer confirmation [ ].

You can publish a clearly scoped starting price or invite a quote after receiving the brief. Choose the approach you can keep accurate; a bare “from” price with no explanation does not tell a buyer what they will receive.

This guide does not supply a universal beginner rate, an industry average or a guaranteed price for usage. Determine your own pricing from the actual work, your costs and the agreed scope. If you publish a package, specify the boundaries and identify which requests need a separate quote.

PitchHoney’s own portfolio-design package prices are the cost of designing pitch assets, not suggested rates for your UGC production. Keep those two purchases separate.

Let the portfolio demonstrate the work and the rate card explain the scope. Link the two so a buyer can move from an example to an enquiry without guessing which service produced it.

Use the portfolio contents checklist to place your services and contact route, and compare the roles of a media kit and portfolio before duplicating audience information on the rate card. Review every published price and scope whenever your offer changes.