What to include
in a UGC portfolio.

Use this checklist when reviewing your draft. For each item, write the section where it appears and whether it is ready, needs a fix or needs evidence. It is a practical handoff method, not a score predicting bookings.

1. Who makes the work?

   Use your real name or genuine public creator identity, the categories you work in and the languages you actually offer. Disclose a city or region only where useful and comfortable; do not publish a private street address to make the page look complete.

2. What can the buyer watch?

   Choose relevant samples, each with a clear play control, readable captions where needed and a one-line description. Do not fill empty slots with unlabelled stock or generated material. Label spec work beside the sample.

3. What did you contribute?

   For each piece, identify the format, brief and your role: concept, scripting, filming, editing or another genuine contribution. Name a client only with permission. If you lack measured results, explain the brief instead.

4. What can be commissioned?

   List the formats and tasks you actually deliver. Separate filming from strategy, editing and extras so the buyer knows what a quote covers.

5. What does the price cover?

   If you publish a starting price or packages, state the deliverables and what is extra. Agree usage, revisions and delivery conditions before an order; do not make an unsupported promise to fill a blank.

6. How does a buyer contact you?

   Give one working email, enquiry form or booking route. Test receipt and reply. Opening a mail app or calendar is only the first part of that test.

Make it possible to assess fit and scope without guessing. These are recommended fields for a brief, not findings from a measured buyer study or a guarantee of being shortlisted.

• Languages and location

  List the languages you can deliver in and any genuine location constraint relevant to filming. Show a sample in each language when you can.

• Paid usage

  If offered, distinguish making the content from permission to run it in ads or through a creator account. State the agreed duration and scope; do not imply account access is automatically included.

• Your role

  Explain whether you develop concepts and scripts, execute a supplied brief or offer both. Show which parts of the sample are yours.

• Niche and file access

  Group relevant work and offer optional preview or download access only where you have permission. Do not require a download just to view the sample.

Include them only when genuine and shareable. Keep a source for every number, explain what it measures and avoid implying that you caused an outcome you cannot attribute. Obtain permission for quotes and client identification. If you have no customer proof yet, omit the section and label your own spec work honestly.

• Irrelevant archive work

  Every visible sample should help explain what you can deliver for the intended brief.

• Unexplained audience numbers

  If you are selling content creation rather than distribution to your audience, follower counts may distract from the work. Use them only with relevant context.

• Access barriers

  Check for login prompts, broken permissions, forced downloads and media that only works for its owner.

• Unsupported proof

  Do not add invented brands, testimonial quotes or performance figures. A clearly labelled specimen is more useful than an unverifiable success story.

Copy this review record and fill it with actual observations: Link [ ] · Intended brief [ ] · Relevant sample [ ] · Role/spec label [ ] · Scope and usage [ ] · Contact test receipt/reply [ ] · Permission gaps [ ] · Fix owner and retest date [ ]. An untested item stays untested; it does not become a pass because the page looks finished.

Follow the phone playback and contact test, then compare two annotated static layout studies. Already have the footage and want a designed portfolio? Compare PitchHoney's packages and current ordering status.

Start with the question holding up your next pitch. Each guide includes a practical exercise you can apply to your own work.

• Build your UGC portfolio

  Select work, put the page together and test playback and contact.

• Compare portfolio examples

  Review two labelled layout studies and decide how to group your samples.

• Start without paid client experience

  Plan original spec work and describe it without implying a paid collaboration.

• Choose a media kit or portfolio

  Match the document you send to what the buyer actually needs to assess.

• Build a clear UGC rate card

  Use a scope worksheet for deliverables, revisions and usage, with your own prices.

• Write a relevant UGC pitch email

  Connect an adaptable pitch to a specific idea and a sample you can show.

• Compare a template with custom design

  Work through the trade-offs and prepare a useful design brief.

• Compare PitchHoney packages

  Portfolio design starts at £79. Check the inclusions and current ordering process.